Why marketplace catalogs are uniquely complex
Marketplaces inherit data from many sellers and sources, each with different standards. The challenge is reconciliation: mapping, deduplication, and canonicalization.
Typical enrichment priorities
- Seller normalization and mapping
- Deduplication and entity resolution
- Policy enforcement and required attributes by category
Common pitfalls
- Attribute drift across sellers
- Weak governance for category schema
- Inconsistent brand and model naming